Job Type: Full-Time



As the business continues to grow at a fast pace there is now a need for a Social Media Executive who will report into the Global Bicycle PR & Comms Manager at our Head Office in Poole, Dorset.


About the role

This role manages all social media channels across bicycle and powersports, to drive growth in terms of reach, and engagement with the brand. It also includes researching and analysing social media trends, as well as reporting on key measures such as revenue and web visitor data, to improve social media and brand presence and campaign efficacy. Works with various departments internally to promote overall brand through all social media channels. The remit also includes YouTube for development of our channels and day to day management.

With a keen eye on emerging trends and best practise, plans and delivers compelling campaigns across existing and emerging platforms. This role traverses social strategy, delivery and evaluation, and requires a good knowledge of both cycling and powersports arenas, and the techniques required to create a truly world class approach to social media. This role interfaces heavily with the broader marketing team, content and leadership teams, so an ability to have positive impacts and build strong and credible relationships is key. As a spokesperson of the brand, this role needs the ability to deliver on brand messaging and content, consistent with the brand DNA and tone of voice.


Key responsibilities

  • Manage all Muc-Off social Media / YouTube channels
  • Develop and deliver content strategy for YouTube
  • Deliver the brand Tone of Voice across all owned channels
  • Write clear, concise design and creative briefs
  • Create and schedule social media posts
  • Contribute to the overall marketing strategy to help drive website traffic and increase conversions
  • Plan and implement content for social media channels such as Facebook, Instagram, TikTok, Twitter, YouTube, LinkedIn and Strava
  • Monitor competitor social activity
  • Keep up to date with social media trends and provide reccomendations for improvement
  • Contribute to the content strategy
  • Provide monthly KPI report for key stakeholders across the organisation
  • Activate global events through social channels
  • Provide long term planning and scheduling aligned to the bicycle marketing plan
  • Liaise with external agencies, brand partners and distributors/retailers on social activation topics


What we’re looking for:

A social evangelist with a keen love of cycling, powersports, or anything that has got wheels (shopping trolleys don’t count). Muc-Off is a team sport and welcomes players, not spectators so if you like rolling your sleeves up, come on down. We need a fluent brand linguist as you will be delivering our particular tone of voice every day of the week. Super organised with a clear and planned approach to life, you will be able to create order in a high-paced environment where the finger always needs to be on the pulse. Bring ideas, but also examples of how you have made a real impact on the world through your creative approaches to building and engaging communities.


Why Muc-Off?

This is a great time to be part of this rapidly growing, truly innovative British business as we embark on new territories and sectors, whilst growing our brand presence across core bicycle and motorbike markets. In what is a truly results-driven culture; the rewards and career development opportunities are second to none.



  • Proven experience of developing and implementing effective social campaigns
  • Good knowledge and understanding of the bicycle and powersports industries on a global basis
  • Demonstrable understanding of emerging shape of social media
  • A positive ‘glass half full’ outlook
  • Highly organised and structured approach
  • Team orientation
  • Proven ability to work independently in a high pressure, fast growth environment
  • Proven budget management
  • Excellent IT skills including social planning and evaluation tools
  • Willingness to be the voice of social 7-days-a-week


  • A degree in Marketing and/or a CIM Diploma
  • Excellence in project management and an eye for putting the right process in place to get the job done
  • Evidence of working in a Fast Moving Consumer Goods (FMCG) environment
  • Experience of budget management
  • Full motorcycle license


What we can offer

  • Competitive Salary
  • 33 days holiday, inclusive of UK bank holidays
  • Early finish on a Friday
  • Excellent staff discount on Muc-Off products
  • Headspace – full access to the meditation app
  • Fresh fruit and biscuits each day
  • Chill out areas, showers and a secure area to store your bike
  • Pension contributions
  • Training and personal development
  • An awesome opportunity to work with a local and widely recognised Brand
  • A cool, casual and fully branded-up working environment where staff indulge their passions for cycling and fitness
  • Brilliant social events


How to apply

Please email a copy of your CV to