After partnering with Team Wiggins, Muc-Off started by speed grading over 40 Shimano Dura-Ace chains on our specialist Muc-Off lab equipment. This was so we were able to hand select only the very fastest, most efficient chains to then be deep cleaned and treated with our groundbreaking new formula. This state of the art formula and treatment process completely pushes the boundaries of chain lube innovation and is designed specifically to keep friction to an absolute bare minimum. A highly advanced new military grade additive has been implemented along with some cutting edge extreme pressure additives, to create an incredibly fast chain lube treatment. Sir Bradley Wiggins set out to beat Alex Dowsett’s current hour record of 52.937km on Sunday at Lee Valley VeloPark; London's Olympic velodrome. He finished triumphantly, in front of a captivated audience. He rode a distance of 54.526km (33.88 miles), 218 laps of the 250m track!