POOLE 17.12.2019, FOR IMMEDIATE RELEASE — 25 years ago Muc-Off engineered the first ever bottle of bike-specific wash. Since then, challenging the status quo and creating the best products for those who love riding on two wheels is what defines the Muc-Off ethos. The same approach has been applied to their new project - Lab94: technical equipment designed for riders in search of adventures, built to handle everything the elements and the trail can throw at them.
“Lab94 is born from our obsession with making performance and durability the heart of our design. Our mission was to create and build the finest technical equipment ever developed for off-road riding and we’re confident that we achieved this.” – Alex Trimnell, Muc-Off CEO
The Military inspired concept delivers modular, robust and built to ride packs that help riders carry the essentials for an epic all-day. The range includes:
Lab.94 Ride Pack
This backpack’s modular design makes it versatile and adaptive to any situation with removable back protector and hydration system as well as laptop/tablet protection sleeve allowing it to be transformed from a trail pack to a travel or commuter bag in minutes. Made using 1000D Teflon coated Cordura® and YKK waterproof zips, with integrated military grade Molle system, allowing rapid attachment of other packs from the Lab.94 series. The roll top design also means you can max-out the 20L internal storage capacity whilst maintaining a slim-line aesthetic, all the while staying cool and comfortable thanks to the climate-control system on the rear panel to allow maximum air flow. RRP £130 | $159.99
Lab.94 Dopp Kit Bag
Constructed from tough-as-nails 1000D Cordura® and YKK waterproof zips, the Dopp Kit Bag is built to last. Three internal compartments designed to hold grooming essentials with a detachable built-in mirror. Designed to easily attach to the LAB94 Ride Pack using the military-grade Molle system. RRP £40 | $49.99
Lab.94 Essentials Pack
Using the finest materials, we have created a pack with a weatherproof construction, impact foam to ensure your phone is fully protected from heavy impacts engineered with elasticated accessories straps so you can hold all your riding essentials with an added internal Cordura® pouch. Off the bike, the Essentials Pack is perfect for holding charging cables and mobile tech for life on the move. Can be used as a standalone piece or attached on to the Lab.94 Ride Pack using the Molle system. RRP £30 | $39.99
Various bundle configurations are available as well as accessories and add-ons, including stylish patch kits. Each product in the range line-up has been designed in-house and hand made with obsessive attention to detail and zero compromise for quality.
“We have only used the world’s most technically brilliant fabrics and the best of breed manufacturing techniques to create the highest performance riding garments which offer unrivalled performance and protection from the elements.” – Andrew Syme, Lab.94 Product Design Manager
The Lab.94 range is available now exclusively through https://muc-off.com/pages/lab-94
A selection of studio, action and lifestyle images can be downloaded here: https://muc-off.com/pages/press-area