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EF Pro Cycling’s Custom Paris-Roubaix Helmet
Want to Win a Signed Helmet Worn at Paris-Roubaix?
We’re giving one lucky fan the chance to win the actual custom helmet worn by EF Pro Cycling during this year’s Paris-Roubaix—signed! 🔥
To enter, fill in your details below!
When it comes to Paris-Roubaix, there’s no room for ordinary. Nicknamed the "Hell of the North," this legendary race is a brutal, beautiful mix of grit, speed, and chaos. So when EF Pro Cycling asked us to create a custom helmet for this year’s edition, we knew it had to be something special—something wild.
Designed by our Head of Creative, Harrison, this helmet is a bold visual statement that channels the raw energy of the peloton and the high-voltage thrill of racing at the limit. It’s not just a helmet—it’s a symbol of movement, unity, and power.
The Concept: Where Nature Meets Energy
We started with the idea of pack mentality—the synchronised chaos of riders moving as one. From there, the vision evolved into a mashup of natural instinct and modern momentum.
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Animal patterns like zebra stripes and leopard spots bring in a primal, untamed force. They evoke survival, awareness, and relentless drive—the kind of energy needed to conquer the cobbles of Roubaix.
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Electric elements like crackles and lightning bolts add a futuristic edge. They speak to speed, precision, and explosive energy, capturing what it feels like when a rider breaks from the pack or surges to the front.
It’s nature and tech. Wildness and control. Pack and predator. All in one design.
Why It Matters
This helmet isn’t just about looking good (though it definitely does that). It’s about telling a story—a story of teamwork, resilience, and unrelenting speed. Paris-Roubaix is one of the toughest races in the world. It demands everything from a rider: focus, instinct, strength, and unity. This design reflects that.
More than anything, we wanted to create something that the team could wear with pride—a design that connects them, powers them, and makes a statement before the first pedal stroke.
See It in Action
You’ll see this custom lid charging across the brutal cobbles of Northern France, worn by the EF Pro Cycling team during the 2025 edition of Paris-Roubaix. It's not just built for the road—it’s built for the battle.
Stay tuned for behind-the-scenes photos, on-bike shots, and a closer look at the creative process that brought this helmet to life.
