OUR STORY

INNOVATION HISTORY

1991

ALL ABOUT INNOVATION

We’ve always been about innovation and pushing performance. It all kicked off back in 91 when Rex and Marilyn Trimnell started X-Lite UK, by making the world’s first twin crown bicycle fork and the world’s lightest bar ends. They would later create the Muc-Off brand in 1994.

2013

FROOME CONQUERS THE TOUR DE FRANCE

Chris Froome becomes the second-ever British Tour de France winner. While we were not yet an official supplier for Team Sky, they were using Muc-Off products throughout this historic victory – proving that we could compete with the top dogs in the pro peloton.

2014

TEAM SKY PARTNERSHIP BEGINS

Muc-Off become the official supplier to Team Sky. It was (and still is) one of the most significant signings for Muc-Off. 2014 was the beginning of an incredible partnership, complete with product innovation and Grand Tour wins that would shape our new era.

2014

HYDRODYNAMIC LUBE LANDS

​Muc-Off and Team Sky waste no time in getting down to business. We worked together to create our now infamous Hydrodynamic Lube, which would go on to become our most successful lube loved by pro riders to everyday shredders.

PLACEHOLDER

2015

DOUBLE TROUBLE

Froome-y takes yellow once again with his second win at the prestigious Tour de France. The victory made him the first-ever British rider to win two Tour de France races. Our first year using the new Hydrodynamic Lube developed with Team Sky gets off to the perfect start.

2015

THE HOUR RECORD

​In the quest to destroy the hour record, we partnered with Team Wiggins to optimise 40 Shimano Dura-Ace chains using our state-of-the-art lab equipment. We deep cleaned and treated the chains with a range of secret additives for maximum speed and shifting efficiency. He went on to beat Alex Dowsett’s record and rode a distance of 54.526km!

2016

CHAMPION CHRIS

It’s back-to-back TDF wins for Froome and INEOS, making him a British cycling legend. We’re once again stoked to be involved in another Tour de France victory – it seems winning Grand Tours is just what we do now.

2016

TEAM GB GO FOR GOLD

​Muc-Off support British Cycling to take on the biggest show on earth – the Olympic Games in Rio. Team GB smash it, taking home 13 Olympic medals, powered by the world’s fastest bike chain lube at the time – our mighty NTC.

2016

TOTAL DAMN DOMINATION!

At one point during 2016, Muc-Off and Team Sky were at the top of the sport. During the year the team collected every single Grand Tour leader’s jersey. The consistency of our testing provides teams with the most reliable products so they can do what they do best – win races!

2017

THE LA VUELTA VICTOR

​Chris Froome finally gets the elusive win at the iconic Spanish race, Vuelta a España. After three runner-up finishes, he took the W on his Pinarello powered by, you guessed it, Muc-Off.

2017

CHRIS CRUSHES THE TOUR DE FRANCE AGAIN

Chris Froome once again takes the win at the Tour de France for INEOS. His Pinarello flies through the stages with Hydrodynamic Lube providing the best drivetrain performance around.

2017

GOT SPEED?

​Our R&D team change the game once again with our Nano Tube Chain and Lube. We mass-produce treated chains and a new lube so everyday riders can now buy a chain that’s faster than anything else out there, to take their drivetrain performance to the next level.

2018

GERAINT GETS THE GLORY

​Geraint Thomas takes his first Tour de France victory and yet another win for INEOS. It was a long road to his first Tour de France victory after making his debut in 2008. Once again, he was backed with the best bike care and performance products in the biz.

2019

A FIFTH TOUR DE FRANCE WIN ON THE BOUNCE

​The performance domination continues, as Egan Bernal aboard his Pinarello for INEOS, takes a fifth Tour de France win in a row! This becomes our sixth all-time win and proves there really is no match for the mighty Muc-Off.

2020

THE LEGEND OF L.O.P.S

​We worked with Bahrain McLaren to develop an oversized pulley wheel system to perform on cycling’s biggest stage – the 2020 Tour de France. Mikel Landa takes on stage 20 using LOPS for the very first time in competition. It turns heads, paving the way for future riders to start using this epic innovation.

2020

A LUDICROUS NEW LUBE IS BORN

​After three years of work from our lab boffins, Ludicrous AF is handed over to INEOS Grenadiers and EF Education-NIPPO to use in secret, at the 2020 Grand Tour races. It smashes any other lube out of the park and cements itself as the world’s fastest, with an overall win at Giro d’Italia.

2021

GIRO GREATNESS

​The Grand Tour wins just keep rolling in, as we take home three Giro victories in four years. The 2020 and 2021 wins, once again using the game-changing Ludicrous AF lube – proving it really can’t be beaten at the highest level of racing.

2021

LUDICROUS AF

​Ludicrous AF is released into the wild, giving regular riders pro-peloton drivetrain technology to help them demolish Strava segments and PBs. They can now feel the speed in the same way so many cycling greats have over the years.