Hold onto your handlebars, folks – we’ve got some massive news to share! The Muc-Off family just got a whole lot rowdier, as we officially welcome legendary MTB athlete Sam Reynolds to the crew. 

Sam is no stranger to sending it big. From shredding gnarly freeride lines to dominating the biggest jumps in the game, he’s built a reputation as one of the most fearless and stylish riders out there. Whether he’s dropping jaws at Darkfest or pushing the limits of what’s possible on two wheels, Sam’s passion for progression perfectly aligns with our mission to keep riders riding at their best.

“I’ve been a massive fan of Muc-Off for years, so joining the team feels like a natural fit,” says Sam. “Their products keep my bike looking and performing at its best, whether I’m slaying jumps, carving lines, or just getting covered in mud for fun. I’m stoked to see where this partnership takes us.”

We’re equally hyped to back Sam as he continues to push boundaries and inspire the MTB community worldwide. With his relentless drive and undeniable flair, he’s a perfect addition to our ever-growing roster of trailblazing athletes.

Sam will also be working closely with us to test and develop our latest range of bike care and performance products. Let’s just say, if it’s Sam Reynolds-approved, it’s built to handle anything!

So, get ready to see more of Sam rocking the pink and black on some of the wildest courses and events around the globe. Keep an eye on our socials for exclusive behind-the-scenes content, epic edits, and maybe even a few sneak peeks of what’s cooking in the Muc-Off lab.


And speaking of fun, have you caught the hilarious Titanic painting scene spoof we filmed with Sam and Ben Deakin? Complete with iconic poses and plenty of laughs, it’s a must-watch for fans of epic riding and epic banter. Head to our socials to check it out and see a lighter side of these two legends.

Welcome to the squad, Sam! Let’s make some noise and keep the stoke levels high. Stay tuned, because the best is yet to come!