POOLE 29/04/2022, FOR IMMEDIATE RELEASE — Muc-Off, the global leaders in bicycle and motorcycle care, and performance, are excited to announce the latest addition to their growing ‘Rider Care’ range: The Premium Bike Shoe Care Kit.

The kit comes packed with everything the grime-soaked rider needs to bring those MTB, gravel, and road bike shoes back to looking brand new, and keep them looking (and smelling) box fresh for longer.

The kit features Muc-Off’s new Premium Bike Shoe Cleaner and Premium Bike Shoe Brush, designed to be used together to quickly and effectively rid shoe-outers of dirt, grime, and odours. As consumers have come to expect from Muc-Off, the cleaner manages to deliver unrivalled cleaning power, whilst being non-toxic, so it’s safe for rider, shoe, and of course the environment.

Also included is Muc-Off’s Premium Footwear Shield, an all-new, cutting-edge hydrophobic rain repellent, which offers an environmentally friendly spray-on treatment that increases shoe water repellency levels following the cleaning stage. This allows riders to pedal-stomp with confidence, knowing their feet have the ultimate protection in all conditions.

Joining these new products in the kit are two of Muc-Off’s fan favourites: Foam Fresh, an easy-to-use foam cleaner which gently breaks down dirt, sweat and odours away from those soft materials which come into contact with the rider, leaving behind a citric burst scent - as well as a Luxury Microfibre Cloth; a super-soft cloth which features split-fibre technology, for ultimate absorbency during that post-clean wipe down.

"At Muc-Off we never stand still. We’re always looking at exciting and innovative ways of improving riders’ experiences. Our goal is to provide fans with the very best products, tools, and services, so they can get the most out of their riding. By cleaning, protecting and extending the life of MTB, gravel and road bike shoes, this new Bike Shoe Care Kit does exactly that!"– Alex Trimnell, CEO at Muc-Off.

With the Premium Bike Shoe Care Kit joining other recent launches in Muc-Off’s growing Rider Care range, such as Rain Shield Re-Proofer, a ‘spray-on’ treatment for technical clothing which creates a DWR (Durable Water Repellent) layer, as well as Anti-Odour Spray, Muc-Off’s whiff-busting treatment that removes odours caused by bacteria from body armour, shoe lining, gloves, pads and other soft materials, Muc-Off really do have riders covered from head to toe!

The Premium Bike Shoe Care Kit is priced at £29.99 and is available now through UK distributors, selected e-retailers, and directly from muc-off.com.

Availability dates through Muc-Off’s global dealer network will be announced in the coming weeks.


Press Contact:
Steve Fearn, Global Bicycle PR & Communications Manager
T +44779 547 3002 E sf@muc-off.com

About Muc-Off:
Back in 1991 Rex and Marilyn Trimnell got things started with X-Lite UK. After designing and manufacturing the world’s first twin crown bicycle fork, Rex created a perfectly pink spray to clean his kit. To make a long story short, Rex’s cleaner was the best thing since sliced bread, and it wasn’t long before word got out and Muc-Off was born. Fast-forward to now and Muc-Off is now the go-to brand for top riders. And, in case you haven’t noticed, they do a bit more than our original pink cleaner these days.