POOLE 01.04.2022, FOR IMMEDIATE RELEASE — Muc-Off, the global leaders in bicycle and motorcycle care and performance, are excited to announce the launch of their latest Premium Long Sleeve Jersey in a camouflage colourway.
As shown in their latest launch video, which features Muc-Off rider Chopper Fielder, the jersey design blends seamlessly into the natural surroundings, allowing riders to fully become one with nature.
This new Premium Long Sleeve Jersey in Camo is the latest addition to the brand’s ever growing Technical Riding Apparel range, an extensive collection that suits every rider whether they want to blend in or stand out.
“The Camo jersey is something the world never saw coming. We took a look at the market and couldn’t see anything else out there, so with Muc-Offs history of innovation, a move of this kind was a natural progression. We couldn’t be more stoked to be introducing an entirely new colour to the range - will the fans love it? That remains to be seen, but invisible clothing is the future of apparel design - that’s clear to us”. Alex Trimnell, CEO at Muc-Off.
The jersey’s stretch fabric is designed for ultimate mobility, and the dropped tail gives riders a dialled-in on-bike fit - there’s even an internal microfibre lens cleaning cloth, to maintain a clear sight of the trail, even in visibly challenging conditions.
The jersey is made from 50% REPREVE recycled polyester, and it comes complete with Muc-Off’s new Polygiene® anti-odour treatment, meaning riders can be both invisible to the eyes, and the nose!
The new Premium Long-Sleeve Jersey is available now from Muc-Off.com and selected retailers, priced at £49.99 / $69.99 / €59.99.
Watch the launch video here.
Steve Fearn, Global Bicycle PR & Communications Manager
T +44779 547 3002 E firstname.lastname@example.org
Back in 1991 Rex and Marilyn Trimnell got things started with X-Lite UK. After designing and manufacturing the world’s first twin crown bicycle fork, Rex created a perfectly pink spray to clean his kit. To make a long story short, Rex’s cleaner was the best thing since sliced bread, and it wasn’t long before word got out and Muc-Off was born.
Fast-forward to now and Muc-Off is now the go-to brand for top riders. And, in case you haven’t noticed, they do a bit more than our original pink cleaner these days.