POOLE 28.09.2021, FOR IMMEDIATE RELEASEÂ â Muc-Off, the global leaders in bicycle and motorcycle care and performance, are excited to add three epic new eBike kits to their growing range of products; designed specifically for electric-powered machines.
With massive growth in the eBike segment, Muc-Off are keenly aware of the specific needs of riders across this category and are constantly looking for new and innovative ways to support eBike riders to help them get the most out their e-machines.
Weâre stoked to be expanding our eBike range with these new kits, and with a wide range of options available, anyone and everyone can get out there and explore what the world of eBiking has to offer!"â Alex Trimnell, CEO at Muc-Off.
Muc-Offâs work to design eBike specific lubricants has been extensive. The higher torque loads have been tamed with a unique eBike lubricity additive pack, meaning they can withstand a beating from even the most powerful drivetrains. These state-of-the-art formulas all offer class-leading corrosion protection and are highly efficient at reducing friction, ensuring maximum power output by minimising drivetrain inefficiencies.
"Weâve invested a serious amount of time and resource into testing how well our products perform on eBikes. We identified early on, the high torque loads on an e-bike will wear down the chain much quicker than on a normal bike due to the increased and instant surges in power from the motor. Our e-bike specific Lubes were developed to combat this with their unique blend of synthetic oils and a high level of bespoke additives and Boron Nitride. Using our eBike lubes after cleaning and protecting your eBike will not only help prevent damage and wear to expensive drivetrain components, but also keeps them running smoothly and at peak performanceâ â Andrew Syme, Head of Product Development at Muc-Off.
The three new kits are: eBike Ultimate kit, eBike Essential kit and eBike CPL (Clean, Protect, Lube) kit. They each feature a carefully curated range of products, so riders of all levels are covered, regardless of where, and how often they ride. The Ultimate Kit is designed for the eBike enthusiast, with cleaner, brushes, multiple lubricants and more. The Essentials Kit provides a variety of cleaning and lubes suitable for riding in all weather conditions; and the eBike CPL Kit contains the absolute âmust-havesâ â four core Clean, Protect and Lube products that will keep everything running smoothly mile after mile.
To celebrate the launch of the new kits, Muc-Off have produced a computer game-themed launch video featuring their new fan-favourite Chopper Fielder, as well as a highly-addictive âWheelieâ game. Hosted on Muc-Off.com, fans can put their balance skills to the test, as they aim to navigate Chopper around the various obstacles presented within the game. The user who achieves the longest wheelie at the end of the campaign will win a Lapierre eZesty AM 9.2, plus a yearâs supply of Muc-Off.
The eBike kits will be priced at ÂŁ24.99/âŹ29.99 for the CPL Kit, ÂŁ39.99/âŹ49.99 for the Essentials Kit, and ÂŁ89.99/âŹ109.99 for the Ultimate Kit. All three kits are available now at Muc-Off.com, and the Essential kit and CPL kit is available now through Muc-Offâs global dealer network. The Ultimate kit will launch with global dealers from 8th October.
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eBike Ultimate Kit contains:
- Nano Tech Bike Cleaner
- Drivetrain Cleaner
- MO-94
- HCB-1
- Microcell Sponge
- Claw Brush
- Two Prong brush
- Soft Wash Brush
- Microfibre Cloth
- eBike Wet Lube
- eBike Dry Lube
eBike Essentials Kit contains:
- Nano Tech Bike Cleaner
- Bio Degreaser
- Bike Protect
- Microcell Sponge
- Claw Brush
- eBike Dry Lube
eBike CPL Kit contains:
- Nano Tech Bike Cleaner
- Microcell Sponge
- MO-94
- eBike All-Weather Chain Lube
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Press Contact:
Steve Fearn, Global Bicycle PR & Communications Manager
T +44779 547 3002 E sf@muc-off.com
Sales Contact:
Please contact your local Muc-Off Rep or Distributor. Alternatively, you can get in touch with us directly at:
T +44 (0) 1202 307790 E sales@muc-off.com
About Muc-Off:
Back in 1991 Rex and Marilyn Trimnell got things started with X-Lite UK. After designing and manufacturing the worldâs first twin crown bicycle fork, Rex created a perfectly pink spray to clean his kit. To make a long story short, Rexâs cleaner was the best thing since sliced bread, and it wasnât long before word got out and Muc-Off was born. Fast-forward to now and Muc-Off is now the go-to brand for top riders. And, in case you havenât noticed, they do a bit more than our original pink cleaner these days.
