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POOLE March 27th, 2025 — FOR IMMEDIATE RELEASE: Muc-Off, the global leaders in bike care are stoked to launch their latest innovation: the It Blows! Precision Air Blaster. This ‘tornado in your hand’ takes moisture dispersion to a new level, blasting away water from those hard-to-reach spots to help guard against hidden corrosion and keep bikes dialled for longer.
Crafted from aircraft-grade CNC-machined aluminium, the It Blows! Precision Air Blaster is as tough as it is effective. Packing a high-speed 80W motor delivering a fan speed of up to 100,000 RPM, this compact pocket rocket unleashes a controlled and highly focussed jet of air, making light work of drying drivetrains, components, suspension, and hard to reach spots post-wash. With four airflow settings, it delivers up to 90 minutes of runtime on low mode and the 1100MAH battery fully recharges in three hours via USB-C.
Why does it matter? By eliminating trapped, hidden moisture, it reduces the risk of rust and corrosion developing, increasing longevity of components and optimising performance, giving riders peace of mind between cleans. It Blows! delivers a touchless drying experience, ensuring your bike stays looking fresh while preserving the paintwork and finish. Plus, it’s about more than just the protective benefits; it’s about speed and convenience too. From post-ride storage to transport or indoor drying after a wet ride, It Blows! gets the job done faster and more efficiently than anything else out there.
For riders looking for the ultimate protection loadout, pairing the It Blows! Precision Air Blaster with Muc-Off’s Ceramic Coating is a revolutionary combo. The coating, which provides up to two years of protection, features hydrophobic properties which causes water to bead up and roll away effortlessly, meaning even less moisture is left behind and cleaning is swift and easy. Combine that with the precision drying power of It Blows!, and you’ve got the fastest, safest, and most effective way to keep your ride looking fresh and corrosion-free.
“At Muc-Off, we’re all about making bike care easy — It Blows! Guards against the risk of hidden corrosion in those hard-to-reach places, helping riders keep their gear in top condition with minimal effort. Our team of in-house test riders and pro teams have been testing it in the most rigorous of conditions and we’re stoked that this powerful fresh tech is now available for every rider to help them blast away moisture after every clean.” Alex Trimnell, CEO of Muc-Off.
Designed with usability in mind, this ultra-compact blaster features a soft touch on/off button, USB-C recharging, and a battery indicator light, all in a super-durable and stylish anodised casing; backed up by a 12-month warranty. It also comes equipped with a silicone precision nozzle to accurately direct the airflow, ensuring water is blasted away efficiently from within even the most intricate of components. Suitable for use on mountain, road, gravel, and eBikes, this ultimate tool whatever and wherever you ride.
The It Blows! Precision Air Blaster is priced at £120 / €150 / $150 and is available globally now through the Muc-Off dealer network, selected e-retailers, and direct from www.muc-off.com.
TECHNICAL SPECS:
• Dimensions: 68 x 36 x 124mm
• Weight: 295g + 5g
• Motor: 80w
• Fan speed (RPM): Turbo: 100,000 / High: 80,000 / Mid: 60,000 / Low: 40,000
• Battery Capacity: 1100MAH
• Rated Voltage: 12V
• Charge: 5V/2A
• Charging Port: USB-C
• Charging Time: 3 hours
• Run Time: Turbo: 10 mins / High: 15 mins / Mid: 45 mins / Low: 90 mins
• Noise level: 56 - 81 dB
• Operating temperature range: 0°C - +40°C
DOWNLOAD IMAGES AND VIDEO LAUNCH ASSETS
PRESS CONTACT
Steve Fearn, Communications Director.
T +44779 547 3002 E sf@muc-off.com
ABOUT MUC-OFF:
Back in 1991 Rex and Marilyn Trimnell got things started with X-Lite UK. After designing and manufacturing the world’s first twin crown bicycle fork, Rex created a perfectly pink spray to clean his kit. To cut a long story short, Rex’s cleaner was the best thing since sliced bread, and it wasn’t long before word got out and Muc-Off was born.
Fast-forward to now and Muc-Off is the go-to brand for top riders. And, in case you haven’t noticed, we do a bit more than our original pink cleaner these days.
See the full range at: www.muc-off.com
