POOLE 23.03.2023, FOR IMMEDIATE RELEASE — Muc-Off, the global leaders in bicycle and motorcycle care and performance, is stoked to announce a recent success story with its Stealth Tubeless Tag Holder.


One of Muc-Off’s product developers (who wishes to remain anonymous) had their £7,000 Cannondale Moterra Neo eBike stolen from their home earlier this month. Luckily, it had been fitted with a Muc-Off Stealth Tubeless Tag Holder, which houses an Apple AirTag® mounted inside the tubeless tyre, meaning the bike thieves were swiftly tracked down and able to be brought to justice - a victory made sweeter by the fact that the holder was developed by the victim themselves.


The Apple AirTag® itself works by allowing users to track any item from their iPhone, using the Find My® app. Once activated, the item to which the tag is connected appears on the radar within the app, so tracking the bike down was as simple as looking on the map.


Upon realising their new eBike was gone, the target immediately contacted Dorset Police who claimed they were unable to help with the matter. Within the space of a few hours, the AirTag® showed the Cannondale had already been transported over 250 miles north, from Dorset all the way to Cheshire.  The Police in Widness were contacted and claimed the location to be an address they were familiar with, so they quickly mobilised, arresting the thieves responsible and recovering the eBike which was in their possession at the time of the raid. 


“I’m obviously hugely relieved to get my bike back, but the icing on the cake is that our creation played such a pivotal role in recovering it. It’s testament to the effectiveness of the product and highlights the importance of investing in security measures to protect high-value assets like eBikes. My hope is that this story deters bike thieves and sends them a message that we are fighting back with innovative solutions, and we’re just getting started.” Product Developer at Muc-Off. 

For more information about Muc-Off’s AirTag® holder range, click here.


Press Contact:

Steve Fearn, Senior Marketing Communications Manager  

T +44779 547 3002 | E sf@muc-off.com  


About Muc-Off:

Back in 1991 Rex and Marilyn Trimnell got things started with X-Lite UK. After designing and manufacturing the world’s first twin crown bicycle fork, Rex created a perfectly pink spray to clean his kit. To make a long story short, Rex’s cleaner was the best thing since sliced bread, and it wasn’t long before word got out and Muc-Off was born.

Fast-forward to now and Muc-Off is now the go-to brand for top riders. And, in case you haven’t noticed, they do a bit more than our original pink cleaner these days.