POOLE 28.02.2022 — FOR IMMEDIATE RELEASE: Muc-Off, the global leaders in bicycle and motorcycle care and performance, are proud to announce their award win at the Design & Innovation Awards 2022, taking victory with Punk Powder, the world’s first plastic-free bike cleaner.
The Design & Innovation Award has become a benchmark achievement for the bike industry’s highest-performing products, with a select group of international journalists, professional test riders, and industry experts spending more than 6000 hours during the testing process.
The award article read, "Punk Powder is easy to mix with water and its excellent cleaning power will leave your bikes shining like new, even after the filthiest mud fight. If that isn’t enough, the price point means it’s cheaper than the equivalent 2 x 1L bottles of cleaner. So Punk Powder isn’t just good for the environment, but also your wallet!" – Design & Innovation Award.
Muc-Off’s Punk Powder contains readily biodegradable ingredients and uses 92% less packaging than the equivalent two 1L bottles of Nano Tech Cleaner. The fast-dissolving powdered formula is ready for use within seconds of water being added. It can be mixed in an old Muc-Off plastic bottle or in one of their aluminium Bottles for Life, for all the eco-warriors out there.
Alex Trimnell, CEO at Muc-Off said, "We’re stoked to see the team’s hard work be recognised with this award win. Punk Powder was in development for a number of years, as we perfected the formula to ensure it delivered the legendary cleaning power Muc-Off is known for. We’re always pushing boundaries in innovation, particularly when it comes to sustainability, and this win is a celebration of that – It drives us to keep finding innovative ways to improve riders' experiences!"
Back in 2020, Muc-Off launched their ambitious Project Green Initiative. The brand has since saved over 136 tonnes of plastic through packaging swaps and product innovations, and they’re fast closing in on their 200-tonne, end of year target.
Punk Powder is the result of the Muc-Off’s now engrained, ‘Project Green’ ethos. Whether it’s removing PTFEs from lubes, reducing plastic across the range, or developing a world first, sustainability is at the core of the busines. Bagging a win at the Design & Innovation Awards 2022 is both testament to, and recognition of, Muc-Offs significant developements in this space.
Steve Fearn, Global Bicycle PR & Communications Manager
T +44779 547 3002 E email@example.com
Back in 1991 Rex and Marilyn Trimnell got things started with X-Lite UK. After designing and manufacturing the world’s first twin crown bicycle fork, Rex created a perfectly pink spray to clean his kit. To make a long story short, Rex’s cleaner was the best thing since sliced bread, and it wasn’t long before word got out and Muc-Off was born.
Fast-forward to now and Muc-Off is now the go-to brand for top riders. And, in case you haven’t noticed, they do a bit more than our original pink cleaner these days.