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POOLE JUNE 17th, 2025 — FOR IMMEDIATE RELEASE: Muc-Off, the global leaders in bike care, are proud to unveil the next generation of their in-store Refill Stations: a sleek, upgraded unit designed to drive customer engagement and repeat purchases through a built-in loyalty card system.
As part of Muc-Off’s commitment to sustainability and retail innovation, the new Refill Station lets riders top up their bottles of Nanotech Bike Cleaner while earning rewards. Each refill adds a stamp to their card, unlocking exclusive discounts — including a freebie on every fifth top-up.
Built to boost footfall and cut plastic waste, the station combines a rugged new stainless-steel design with plug-and-play simplicity. It ships with promotional tools and POS assets to help retailers maximise visibility and uptake, requiring only a power source and refill concentrate to get going.
“This is more than just a refill station — it's a community-building tool. We wanted to create something that rewards loyalty, reduces waste, and gets people through the doors of their favourite bike shops. The new system does all three.” Alex Trimnell, CEO at Muc-Off.
Since launching as part of Project Green, Muc-Off’s refill initiative has saved over 273 tonnes of plastic. Now, with loyalty baked in, they’re aiming to supercharge those numbers, and help retailers tap into the growing demand for eco-conscious choices.
The new Refill Stations launch this June. Retailers can register now via the Muc-Off B2B platform or contact their sales rep for details.
PRESS CONTACT
Steve Fearn, Communications Director.
T +44779 547 3002 E sf@muc-off.com
ABOUT MUC-OFF:
Back in 1991 Rex and Marilyn Trimnell got things started with X-Lite UK. After designing and manufacturing the world’s first twin crown bicycle fork, Rex created a perfectly pink spray to clean his kit. To cut a long story short, Rex’s cleaner was the best thing since sliced bread, and it wasn’t long before word got out and Muc-Off was born.
Fast-forward to now and Muc-Off is the go-to brand for top riders. And, in case you haven’t noticed, we do a bit more than our original pink cleaner these days.
See the full range at: www.muc-off.com
