Introducing the world’s fastest race lube – Ludicrous AF. 

This badass bottle of liquid magic has been in the works with our lab boffins for over three years. The result is a category-leading piece of exceptional science that delivers unrivalled performance through cutting-edge research and innovation. 

It’s the F1 car of bike lubes – stripped back to the bare essentials. That means no colouring, no fragrance, no additional corrosion inhibitor, just a unique blend of environmentally friendly raw ingredients designed to minimise chain friction and wear, while maximising performance in all conditions. This all means one thing – raw speed! 

Developed in secret alongside pro-cycling powerhouses such as INEOS Grenadiers, EF Education-NIPPO, BMC Pro-Triathlon, Canyon//SRAM, and many other teams and athletes, Ludicrous AF is built to tackle the demands of professional cycling. With results supported by independent testing data from high-accuracy, multi-torque transmission efficiency testers, New Motion Labs, as well as pro-race testing data from top teams, this ground-breaking lube has already powered INEOS Grenadiers to win the 2021 Giro d’Italia, plus multiple podium finishes, at some of the world’s biggest races. 

This isn’t our first rodeo when it comes to bike lubricant innovation. Our partnership with Team Sky (now INEOS) goes back many years, with whom we developed our Hydrodynamic Lube. Since then, the drivetrain optimisation program and performance-focussed lube development has helped contribute to 10 grand tour wins. 


Ludicrous AF is not only faster against competitor lubes, but it’s also more durable, as well as being made from a 100% biodegradable formula. Unlike wax-based lubricants, our formulation is proven to last. Durability and consistency are the key components to ensure that the highest level of racing chain lubes can perform, a must for all riders looking to gain the winning edge. Equally as important to us at the development stage when creating new products, is choosing environmentally-safe ingredients, as part of our Project Green incentive.  


When applied to the chain, Ludicrous AF lube penetrates deep into the chain links. As the chain is used, the molecules within the formula react with the surface of the chain, leading to the creation of a fluid sheer plane which helps to reduce friction, and power loss. 

This top-secret proprietary formula has self-lubricating capabilities and is made using synthetic polymers, which aid durability and deliver both long-lasting and repeatable performance. This means riders can enjoy optimum results mile after mile, in both wet and damp or dry and dusty conditions at a range of temperatures. 

To order, please contact your Account Manager or head to Alternatively, you can get in touch with us directly at +44 (0) 1202 307790.