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Bicycle Marketing Manager
Muc-Off was established in 1994, and since then we have experienced strong global growth in the bicycle and motorcycle markets. Today, we are global leaders in our field and have a disruptive and distinctive approach to life. Partnered with some of the world’s best teams and athletes across a range of cycling disciplines, Muc-Off has become the reference point in the care and maintenance category with exciting and ambitious plans for the future.
This is an awesome time to be part of this truly innovative British brand as we embark upon new territories and sectors, whilst growing our brand presence and engagement for our core portfolio. This is a truly results-driven culture where everyone can make a difference and contribute to the future chapter of the ‘OG’ in bike care.
About the Role
With continued growth opportunities yet to be realised, there is now a need for an experienced Bicycle Marketing Manager who will report into the Chief Marketing Officer. The Bicycle Marketing Manager is responsible for building the global marketing plan against key strategic priorities and owning its delivery, analysis and continual improvement across the globe.
Key Responsibilities
- Work with the Chief Marketing Officer to help develop a cohesive global bicycle marketing plan in line with the business’ objectives, strategic and tactical needs.
- Responsible for core portfolio marketing campaigns and new product launch communication campaigns, including definition, delivery and reporting.
- Manage a range of high-profile athletes and team sponsorships ensuring deliverables and ROI are maximised and every opportunity is taken to leverage the relationships as well as leveraging our team of brand ambassadors.
- Work cross functionally to run both online and offline marketing activities, executing engaging campaigns around new product launches, key product campaigns, athlete/team sponsorships.
- Define KPIs and corresponding metrics to facilitate performance reporting on an agreed basis to relevant stakeholders.
- Responsible for continuously analysing industry trends and internal consumer data in order to make recommendations for performance improvement and key product marketing initiatives.
What We’re Looking For
- A driven and results-orientated marketing professional, with exceptional marketing experience with some time at a line management level.
- Relaxed and adept at navigating across any stage of the marketing channels, with a curious and creative mind combined with a ‘get it done’ mentality.
- A hands-on player, not a spectator, who thrives on solving challenges and isn’t afraid to stand up and be counted.
- A true 2-wheel fanatic who can translate passion into engaging and disruptive campaigns that punch above the budget.
- Up-to-date with the latest in the cycling industry and marketing best practice.
- Positive energy and the ability to bring people with you in a small, highly engaged team.
Must-Haves
- Degree-level educated.
- Proven experience of developing and implementing multi-channel marketing campaigns.
- Good knowledge and understanding of the bicycle category on a global basis.
- Proven leadership and strong influencing skills.
- Evidence of building strong relationships and positive impacts on people.
- A positive ‘glass half full’ outlook with strong attention to detail and drive for high-quality results.
- Ability to challenge the status quo and push for what you believe in without leaving people behind.
- Ability to work independently in a fast-paced environment.
- Good IT skills: Outlook, Excel, Word, PowerPoint, Adobe programs.
- Flexibility to attend events such as The World Champs, World Cup & Sea Otter.
- Willingness to travel.
Desirable
- A degree in Marketing and/or a CIM Diploma.
- Excellence in project management and process optimisation.
- Experience working in a Fast-Moving Consumer Goods (FMCG) environment.
What We Can Offer
- Competitive Salary.
- Hybrid Working.
- 33 days holiday, inclusive of UK bank holidays (increasing with length of service).
- Early finish on Fridays.
- Cycle to Work Scheme.
- Long Service Rewards.
- Pension contributions.
- Employee Assistance Programme.
- Excellent staff discount on Muc-Off products and other brands in the industry.
- Chill out areas, showers and secure bike storage.
- Summertime hours (to get out and enjoy the sun … when it appears).
- Brilliant social events.
- A dynamic office environment where staff are encouraged to indulge their passions for cycling and fitness.
How To Apply
To apply for the role, please email a copy of your CV and cover letter to recruitment@muc-off.com.
