Yep, way back in 1991 Rex and Marilyn Trimnell got things started with X-Lite UK, designing and manufacturing the world’s first twin crown bicycle fork and the world’s lightest bar ends. But that wasn’t enough for Rex. As a man obsessed with detail, he was constantly frustrated at how long it took him to wash his bike. Rex set about understanding surfactant technologies and created a perfectly pink cleaner to care for his kit.

That was in 1994 at a time when most riders were cleaning their bikes with washing up liquid that contained lots of salt. It doesn’t take a rocket scientist to understand that water plus salt results in a lot of corrosion, so it was vital that Rex’s cleaner was eco friendly, highly effective and didn’t cause damage to any delicate finishes or components.

To cut a long story short, Rex’s formula was the best thing since sliced bread when it came to cleaning a bike, and it wasn’t long before word got out and Muc-Off Bike Cleaner was born.