MOVE OVER

When the pink stuff launched in 94’, it changed bike cleaning forever. 28 years on, and we’re still fighting for change.

 

#MoveOver is a celebration of the revolution in women’s road racing, building momentum behind the movement, as female riders the world-over jostle for space, and fight to overcome adversity – from World Champions to women who have never learned to ride!

 

As riders ourselves, we know the power of the bicycle as a vehicle for change. The time for change is now so move over, make space.

ENOUGH TALK, MORE ACTION!

10% of the profits* of every single bottle of our pink cleaner (incl. Concentrate, Punk Powder and Waterless Wash) will be donated to the non-profit partners listed below – supporting them as they break down the barriers faced by women in cycling.

 

Show your support by picking up a bottle today

AN ICONIC TRIBUTE

To mark a pivotal moment in women’s racing, we’ve released a limited run of a #MoveOver special edition takeover of our iconic OG bike cleaner.

 

Find out about the story behind the design below

*Full donation breakdown details can be found here

WHO WE SUPPORT

HOMESTRETCH FOUNDATION

The Homestretch Foundation™ is a non-profit, charitable organization that provides free temporary housing and other support for working women living or earning below the poverty line, with a focus on women who have careers in endurance sports. They provide financial support and life-skill building opportunities for adult women of limited socioeconomic background, with a focus on women pursuing careers in endurance sports such as cycling, triathlon, swimming or running.

CYCLE SISTERS

Cycle Sisters is an award-winning organisation which inspires and enables Muslim women to cycle. Their journey started in 2016 when they set up our first Muslim women’s community cycle group in London - since then their work has been recognised as being ground-breaking and hugely successful in supporting large numbers of Muslim women to cycle across the UK.

THE WOMEN ALL RIDE COLLECTIVE

Set up by a group of eight women from different generations united by an interest in cycling, feminism, diversity and empowerment, the Women All Ride Collective is about bringing together women and inspiring them to ride their bikes, build their confidence and push their bounadries. They collect and curate groups that run regular ride outs inclusive to all levels cross Germany for women, inter-, non-binary-, trans- and a-gender people.

LITTLE BELLAS

The Little Bellas is a mountain bike organization, whose goal is to help young women reach their fullest potential. They aim to create a community to empower women through cycling, accent the importance of goals and a healthy lifestyle, and emphasize a positive female bond. While this program is centered around creating a female camaraderie on bikes, it is most importantly about having fun in a constructive environment.

BLACK GIRLS DO BIKE

BGDB is about growing and supporting a community of women of color who share a passion for cycling. They champion efforts to introduce the joy of cycling to all women, but especially, women and girls of color.

 

They establishing a comfortable place where female cyclists can support, advise, organize rides and promote skill-sharing. They hope to demystify cycling and be a liaison to help usher new riders past barriers to entry and into the larger cycling community.

WOMEN IN TANDEM

A women-led, Nottingham-based bike collective to support female riders with all their bike needs. All profits go to projects that empower women through cycling. Women in Tandem want all women to have the opportunity to access cycling. They are committed to breaking down barriers and creating spaces for women to thrive.

MELBURN DURT

Melburn Durt is an off-road cycling community for women (cis & trans), trans men and gnc folk in Naarm/Melbourne, Australia. They ride trails, race cyclocross, MTB and ultra-endurance events, and organise regular social events, with the aim of reducing and ultimately removing barriers to participation of marginalised genders in cycling. ​They ride on unceded Wurundjeri Country, and recognise their continuing connection to land, waters and culture.

OUR FEMALE WORLD TOUR TEAMS