New Product Launch - Press Briefing

28th June 2021: 16:00 - 16:30 BST

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The headlines:

  • Muc-Off has created a game-changing new product
  • Developed by our in-house team of tribologists and engineers
  • Tested in secret throughout the 2020 Grand Tour season by the biggest names in professional cycling and triathlon
  • This pro-level technology is being rolled out to the world


All details shared are strictly under embargo until official product launch: 1st July 2021 at 15:00 BST.


Press packs will be issued to all attendees after the briefing, including:

  • Detailed product press release
  • Copy of the product presentation slides
  • High resolution product and lifestyle photography
  • Official launch video and teaser video assets


Product samples available for testing and review - Please complete the form below.