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Dénia, Spain. Sun blazing, sweat dripping, grit everywhere—just the way we like it. We rolled up to the INEOS Grenadiers training camp as part of the prep for the season with their awesome riders and performance team. Here's what went down.
Our partnership with INEOS Grenadiers spans over a decade. Together, we’ve smashed Grand Tours, shattered hour records, and chased down marginal gains like they’re KOMs. At the heart of it all? Our relentless obsession with innovation—from next-level chain optimisation, dreamed up in our in house superlab, to cutting-edge tribology and custom product development. It’s all about creating the ultimate package for supreme drivetrain performance. At the Dénia camp, we got a front-row seat to the Grenadiers’ performance grind: daily hammer sessions, precision medical testing, and even yoga (because flexibility = power). This is where the magic happens, and we didn’t just watch—we got stuck in as our boffins were in the house unveiling our 2025 performance program with the team.
We worked side-by-side with the team’s performance crew, gathering firsthand feedback to shape our next-gen development. Oh, and we gave them the lowdown on our latest prototypes, which are now battle-tested straight from the pros’ hands (and legs).
This is how we turn raw rider feedback into game-changing products that make every watt count.
