Poole, 07.01.2022.

Today, Muc-Off announces it is offering independent motorcycle retailers the opportunity to open a direct account with the brand.

The Muc-Off Dealer Direct Programme will transform how independent retailers benefit from stocking its products and will include a range of incentives previously unavailable.

These incentives extend to significantly improved margins, simple online ordering, credit terms, in-store training, event support and access to products & promotions only available to independent specialist retailers.

The Muc-Off Dealer Direct Programme offers three differing tiers of benefits, dependent on the level of collaboration each retailer is willing to enter into.

In becoming an Ambassador Store, retailers will also receive extended credit terms, stock rotation to avoid clearance, free product for store staff, and will be the first to receive new products in store…to name just a selection of the thirteen benefits on offer.

Alex Trimnell, Muc-Off CEO said:

“As a company of motorcycle fanatics, we all have an emotional connection to independent retail, indeed 27 years ago this is how we started on our journey. The landscape of the industry is evolving rapidly, and to address this we want to be able to contribute positively to the success of the best specialist retailers in the business.

Now that the UK’s best-selling brand in the category is offering value and incentives that did not previously exist to independent retail, I believe we are giving these stores the best chance we can for them to flourish with the Muc-Off Dealer Direct Programme.”


The Muc-Off Dealer Direct Programme is available immediately for independent motorcycle retailers.

Email: ukorders@muc-off.com

Call: 01202307799


About Muc-Off: Since 1994, Muc-Off has been dedicated to developing cutting edge care and maintenance products for anyone living an active lifestyle. With a wealth of experience in the bicycle, motorcycle and automotive industries, Muc-Off is committed to bridging the gap between adrenaline-fuelled sports and quality care of equipment.

Whether on a mountain, trail, or skatepark, Muc-Off is obsessed with creating innovative products that keep both you and your toys running at their maximum and making them look like new when you’re done. From distinctive bold brand­ing, to iconic formulations that have stood the test of time, Muc-Off has become the care brand of choice for world-class athletes and enthusiasts alike.